Vice President, Enterprise Development

Snappy Kraken

Diana Cabrices is Vice President of Enterprise Development at Snappy Kraken, an award-winning automated growth program focused on lead generation and client engagement for financial advisors. Diana opens up new enterprises for the firm to sell into and form strategic partnerships with, and helps financial organizations empower their advisors with the technology and content they need to successfully grow their businesses. With over 5 years of industry experience in varying roles, Diana has worked with thousands of financial advisors on marketing support, succession planning, and M&A recruiting. She holds a B.B.A in Business Economics from Georgia State University, and is a first generation Cuban American with a commitment to empowering women in sales. In her free time, she enjoys salsa dancing, traveling, spending time in nature, and practicing a healthy lifestyle.